Following the success of their last few ASICS product films, the creative teams from PostPanic and 180Amsterdam join forces once again to imagine the world of DynaFlyte.
This entertaining film follows the tongue-in-cheek story of a DynaFlyte running shoe as it escapes from the ISA testing facility to join its fellow companions in a mass flight across Tokyo.
I was tasked to direct and to lead the team of CG artists at PostPanic.
3 years of development and 300 prototypes have lead to the most advanced cushioning technology we've ever made. FlyteFoam™ technology is the perfect combination of lightness and protection so you can fly over any distance. Shop the new DynaFlyte™ now at http://www.asics.com