Queen Mary tvc

Production: Cardinal Media

Director: Job Hall

This :60 broadcast commercial is a snapshot of the daily adventures happening onboard the Queen Mary. I was responsible for all the VFX that create "one" fluid camera move. We spent weeks meticulously planning every camera movement and transition down to the tiniest detail, building detailed animatics to guide our crew on-set. During the two days of production, we used dollies, movis, technocranes, drones, loads of VFX, and a whole bunch of really talented crew and cast to make the concept come to life. The result is a buttery smooth rollercoaster ride through the ship.

This is a breakdown of the VFX present in the commercial. It shows different techniques ranging from projection mapping, photo-scanning and composites, to a full CG snowglobe.